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Net profit margin: definition, example, and why it matters

Net margin = net profit ÷ revenue. Healthy small-trade net margin: 10–20%. Less than 5% means it's time to raise prices or cut overhead.

Frequently asked questions

What does net profit margin mean?

Net margin = net profit ÷ revenue. Healthy small-trade net margin: 10–20%. Less than 5% means it's time to raise prices or cut overhead.

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