Business & Growth

    Upsell

    Recommending a higher-priced version of the product or service a customer is buying.

    Definition

    Examples: full system replacement vs repair, premium parts vs OEM, maintenance plan vs one-time. Effective upsells solve the customer's underlying problem — they're not pushy add-ons.

    Related terms

    Cross-sell

    Recommending related products or services alongside what the customer is already buying.

    Pricing strategy

    How a business sets the prices it charges for goods and services.